Reddi-wip Site Redesign

Every few years brands at ConAgra Foods would go through a marketing refresh, with an updated brand strategy. Reddi-wip’s new focus essentially was - fresh and recipes. In addition they needed a responsive site (it was 2014 afterall). With that in mind I wanted to design a site that was bold, bright, and matched the fun of using Reddi-wip. To that end, big blocks of bright colors, big photography, and hand drawn elements were used throughout the design.