AddsUp
AddsUp is a deals and discount platform connecting customers and businesses with a charitable donation twist. Customers are able to receive discounts, local business get more traffic in their stores, and charities also get a portion of the proceeds. I was able to develop both an identity and website for them.
YEar2015
Roles & ResponsibilitiesBranding / UX Design / Visual Design / Illustration
New Brand
With a new brand the possibilities are endless. The new logo was designed to reflect the optimism and goals of the company, with approachable type, smile, and a pop of orange. Once the logo was set the site styles seemed to fall into place.
The rest of the site was made to match the friendliness of the logo. Icons with thicker lines, light colors, and round corners help reinforce that.
