Chef Boyardee 'Sneaky Chef' Banner Ads

Chef Boyardee wanted to highlight that their canned pasta contains a full serving of vegetables in each can. And well, moms generally aren’t too good at sneakily getting their kids to eat vegetables. This campaign playfully shows that there is a better way. With photography that shows beautiful desserts, that just aren’t quite right, it pays off with telling mom all about the benefits of Chef.

Portfolio

Role

Design

Date

2012

Agency

POSSIBLE