Reddi-wip needed a new site, a responsive site, and within that ask there was an opportunity to give the brand a small refresh. I used some hand drawn elements and textures throughout the site to reinforce Reddi-wip’s point of differentiation of being “made with real cream,” while also harkening back to the playfulness of the product. This site was also meant to be modular so that content could be easily swapped in and out. Vibrant photography and recipe ideation really drive home the appetite appeal as well.