Orville Redenbacher’s SmartPop caters to the more health conscious consumer. But in order to get more consumers on board they needed to give them a little push. Counting calories often seems like the best option when marketing health conscious products, but calories can often seem abstract, just a number. So, in order to really convince someone, why not show them, which is where the “Dare to Compare!” tool comes in. Showing video of two contrasting snack foods, these banner ads and microsite, where able to accurately show just how much you get with SmartPop.