Product Launch Kit

Explaining IT concepts can be a little difficult. Selling beans is pretty easy, but IT software is a different beast. When LANDesk was launching a new product they needed a way to not only explain the product that would be easy to get, but also not be so dry in doing so. This product launch kit was made as a way to explain the problems of asset management, with its ups and downs, and also to show a better way. This Candyland-esque game was developed, along with some other collateral, to be handed out at an IT tradeshow.